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Sony Is Struggling

March 21. 2009

The culprit behind the chaos, confusion and crime, Sony Chairman, Howard Stringer

Sony is struggling and on the verge of collapse. It has become more evident the situation is dire and brokers now are advising their clients to SELL SONY STOCK.

I advised the same a few months ago, as Sony stock will be worthless on its current course of action and unethical and illegal manner of conducting business. 

Sony Corp. Struggles Continue

Posted Fri Mar 20, 10:18 am ET - ... Strong yen, weak consumer demand, sliding consumer spending, and an intensifying price competition are eating into its profits. SNE trimmed its forecast for fiscal 2008 and expects to record its first net loss in 14 years with much lower operating income.

We therefore maintain a Sell recommendation on Sony shares with a 6-month price target of $16.50. This reflects a price-to-sales multiple of approximately 0.2x our expected fiscal 2009 revenue per share, which we believe is a reasonable valuation for a company in Sony's position.

http://www.zacks.com

Ericsson Wants Out Of Sony Ericsson Joint Venture

Posted by Eric Zeman, Mar 18, 2009 10:26 AM

According to a German technology magazine, Ericsson is seeking ways to end its part in the Sony (NYSE: SNE) Ericsson joint venture. Ericsson and Sony are in talks to work out a plan, but apparently financing the deal is a big problem.

German publication Manager-Magazin.de is reporting that Ericsson recently approached Sony to talk about the two companies' mobile phone joint venture Sony Ericsson.

Ericsson wants out.

http://www.informationweek.com

The Sony (SNE) PS3 Hits The Wall

Posted: March 20, 2009 at 4:44 am

Sir Howard Stringer, the CEO of Sony (SNE), tried to convince himself and his company’s stockholders that the PS3 game platform would be a key component to turning the consumer electronics and entertainment firm around.

Over the last month, things have not worked out well for Stringer. He has sacked his No.2, admitted that Sony will take a loss, and froze the salaries of many employees.

But, that is not the end of the bad news. PS3 sales are still stunningly low. The product is overpriced and under-featured. The less expensive and, in the eyes of most consumers, more fun, Nintendo Wii still leads sales in the game system world. The Xbox from Microsoft (MSFT) has kept its second place rank.

For Sony, PS3 sales rates are not improving even though the company has cut prices on some of the models and added new games. According to Bloomberg, “Nintendo Co.’s U.S. sales of its Wii video-game consoles rose 74 percent in February, extending the company’s lead over Microsoft Corp. and Sony Corp. ” During the same period, Xbox sales rose 53% to 391,000 and PS3 sales were off almost 2% to 276,000.

Most of the divisions at Sony are doing poorly now. It TV screen business has been hurt as its products have become commodities in the world of consumer electronics. It digital cameras face the same fate. Its movie studio revenue goes up and down based on how well its releases do.

The PS3 is the most visible sign of Sony’s desperate situation. It has no product on the horizon to pull it out of the dumpster, so it faces years of being on the fringes of businesses...

http://247wallst.com

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