American Music Awards Continues Its Ratings Decline As The Taylor Swift Helmed Show Experiences Its Lowest Ratings Ever

October 10. 2018

Taylor Swift

The American Music Awards telecast that aired last night was a ratings failure. The show was headlined by pop singer Taylor Swift and registered its lowest rating ever. Once a favorite among audiences of all ages, the show has been on a steady ratings decline over the past several years. To boost ratings producers brought in Taylor Swift, but it did not work.

While on stage, Hollywood liberal Swift issued a political message, encouraging her fans to go out and vote in the upcoming U.S. midterm elections. However, there’s a problem with that. Most of Swift’s fans are preteens and teens who are underage and can’t vote.

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Ratings: Taylor Swift Can’t Save AMAs From Hitting New All-Time Low

October 10, 2018 @ 8:25 AM Last Updated: October 10, 2018 @ 8:58 AM - ABC’s “AMAs” set a new record low in TV ratings on Tuesday, despite Taylor Swift opening the show with a performance and closing it by clutching the evening’s top award.

The “American Music Awards” settled for a 1.8 rating this year among adults 18-49, which is the demographic most attractive to advertisers. It had a 2.4 in 2017 when the special aired on a Sunday in November. Last year’s 2.4 tied the previous record-low set by the 2016 version.

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