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‘Empire’ Ratings Continue To Plunge Failing To Capitalize On The Jussie Smollett Scandal

April 26. 2019

The Obamas pose with friend, openly gay Hollywood actor, Jussie Smollett (right) and his brother (far left). Both Smollett and Obama are the subject of gay rumors (There Have Been Massive Problems In The Obama Marriage).

I have consistently maintained on this site the phrase “all publicity is good publicity” is a lie. Some publicity can destroy careers, companies and create massive revenue declines. Bad publicity is just what it says, bad. Disgraced Hollywood actor, Jussie Smollett, has found this out the hard way. Smollett infamously filed a false police report this past January, fraudulently stating two white Trump supporters beat him up, poured bleach on him, tied a noose around his neck and issued racial and homophobic slurs.

The whole thing turned out to be a lie. Police turned on him, as did the public, over the divisive hoax he staged to stay on the “Empire” television show and receive a salary increase. Now both are in jeopardy, as they are looking for ways to write him out of the show. His name is ruined. Projects he appear in will have that taint by association and suffer sales losses.

Jussie Smollett's mug shot

This week’s episode of “Empire” contained scenes with Smollett, who is openly gay, marrying another man. The network hoped the publicity surrounding Smollett having been arrested for filing a false police report, would give the show a ratings boost. However, ratings continue to plunge. People are tuning out in droves. The show lost a few hundred thousand more viewers this week. Once again, not “all publicity is good publicity.”

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