Watchmen Box Office Short Of Expectations

March 9. 2009

This is a follow up on the previous "Watchmen" movie articles. The box office numbers for the film was lower than expected and projected this past weekend. It is a superhero film that received a tremendous amount of pre-release publicity and advertising. Therefore, it really should have performed better.   

As I stated previously on January 16. 2009 "This movie looks sick and the story line derivative. While, I realize the comic book the "Watchmen" has fans, based on what I've read this week, the movie previews look tacky and cheap."

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Sun Mar 8, 2009 10:47pm EDT - LOS ANGELES (Reuters) - "Watchmen," an unorthodox superhero movie that took two decades to reach the big screen, took the No. 1 spot at the weekend box office in North America on Sunday, but fell a bit short of expectations.

The adaptation of a cult comic book series sold an estimated $55.7 million in tickets in its first three days, distributor Warner Bros. Pictures said, becoming the biggest opening of the year.

But pundits had expected an opening in the $60 million-plus range, and the tally was considerably lower than the $71 million start two years ago for "300," the previous film from "Watchmen" director Zack Snyder. The ancient battle epic holds the record for a March opening. "Watchmen" ranks at No. 3…

http://www.reuters.com