The sales decline of the "Transformers 3" sequel, "Dark Of The Moon" is actually higher than the 24 percent decrease in opening weekend ticket tallies. "Transformers 3" had a higher ticket price, due to the film being in 3D, which means even less people actually saw the film than its predecessor on two fronts. 

John Malkovich, Rosie Huntington-Whiteley, Michael Bay and Shia LaBeouf at "Transformers: Dark Of The Moon" premiere

Many tickets for the film were priced at $12-$13 dollars each. Had the prices been normal, the sales decline would have been even more apparent, clocking a 50-60 percent decrease in revenues. In short, "Transformers 3" is technically the least successful in the franchise, as more people stayed at home and did not watch it. 

Posted: Monday, July 4, 2011 1:06 am | No Comments Posted - None dare call it a flop, because it's the biggest opening of the year, but the first-weekend grosses for "Transformers 3" are 24-percent lower than those for "Transformers 2"--at considerably higher, 3-D ticket prices.

This weekend, "Transformers: Dark of the Moon" scooped up about $98 million in the U.S., compared to $128 million for the first weekend of "Transformers: Rise of the Fallen." And keep in mind that because this installment is in 3-D, many theaters are charging an extra three bucks per ticket...